Senior Lifecycle Marketing Manager

Found is building the most trusted, clinically rigorous, and affordable path to durable weight loss & metabolic health. We combine board-certified clinicians, the widest medication toolkit in the category, and a modern member experience to help hundreds of thousands of Americans achieve meaningful, science-backed weight loss. We're growing fast, profitable, and obsessed with treating weight as the chronic condition it is.

Lifecycle is one of Found's most important growth and retention levers, and we're bringing it fully in-house. As our Senior Lifecycle Marketing Manager, you'll own pre-purchase lifecycle end-to-end — strategy, Braze execution, experimentation, and measurement — and over time grow the program to own post-purchase retention as well. You'll replace most of our current agency footprint, partner closely with Product, Clinical, Creative, and Paid, and build the AI-augmented content engine that lets a lean team ship more, test faster, and stay compliant.

This is a hands-on senior IC role for someone who wants clear ownership of a core channel, a direct line to the VP of Growth and ELT, and a mandate to use AI aggressively to do the work of a small team.

• Own pre-purchase lifecycle. Leads nurture, abandon checkout, reactivation and win-back, Benefit Verification, lapsed-member re-engagement, cold-lead programs, and product launch comms — strategy, Braze build, QA, launch, and iteration.
• Build it yourself. You live in Braze. You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability — comfortable picking up Liquid when a build calls for it.
• Set up the measurement framework. Holdouts, incrementality reads, LCM-attributed conversions in Amplitude/Sigma, and a monthly readout that ties lifecycle to our CAC and LTV:CAC goals.
• Ship faster with AI. Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. Partner with editors and designers to turn AI-assisted drafts into on-brand, MLR-compliant comms at a materially higher pace than we can today.
• Partner across the business. Work with Product and Clinical on launch comms (new medications, new states, new offerings), with Brand on positioning, with Paid on funnel handoffs, and with Care on retention and adherence.
• Run compliant, segmented journeys. Fair-balance messaging, medication disclosures, and platform-policy-safe language — baked into templates and messaging guidelines, not patched in at review.
• Phase in post-purchase. In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions — shaping the retention engine as we grow.

• 90 days: Pre-purchase lifecycle is fully transitioned in-house with no drop in lifecycle-attributed signups. A new measurement framework is live.
• 6 months: Measurable lift in lifecycle-attributed signups as a % of total. An AI-augmented content engine is meaningfully accelerating touchpoint velocity.
• 12 months: Durable lift in LTV:CAC driven by lifecycle-led activation, retention, and winback. A clear roadmap and early wins on post-purchase. You're the undisputed owner and strategist for the channel.

• 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution
• Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop
• A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open)
• Strong writing and editing instincts; you brief designers and copywriters and make their work sharper
• Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow
• Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance
• Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL
• Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions

• GLP-1, weight-loss, or metabolic health category experience
• You've taken a lifecycle program from an agency back in-house
• Deliverability / sender reputation expertise