Head of Growth

We're hiring a Head of Growth to lead Found's consumer growth engine and define how we reach, convert, and retain millions of future members. This is a player-coach role: you'll set the strategy, own the P&L of growth, and stay close enough to the work to ship tests, pressure-test creative, and unblock execution yourself.

You'll own paid acquisition, growth experimentation, creative strategy, and conversion optimization end-to-end—partnering with brand, product, clinical, finance, and external partners to drive efficient, durable member growth. In your first 6–12 months, success means holding CAC stable while scaling spend, improving ROAS, scaling a winning creative engine, and standing up the operating cadence and team structure that lets growth compound from here.

You'll report directly to the VP of Strategy, BizOps & Growth and sit on the broader growth leadership group shaping Found's next phase of scale.

• Growth strategy P&L — annual and quarterly growth plans, budget allocation across channels, and accountability for CAC, payback, LTV/CAC, and signup volume against unit-economics targets.
• Paid acquisition performance across Meta, Google, TikTok, OTT, and emerging channels—setting strategy, holding agencies to a high bar, and going hands-on where it matters.
• Creative engine — the system for generating, testing, and scaling channel-level creative (formats, messaging angles, creator concepts, UGC) in partnership with brand, agencies, and contractors.
• Experimentation roadmap across channels, creative, landing pages, and funnel flows, with a clear prioritization framework and a steady cadence of reads.
• Funnel & conversion — partnering with product and lifecycle to lift lead-to-member conversion, reduce drop-off, and improve onboarding economics.
• Measurement & attribution — in close partnership with analytics, serve as the source of truth for growth performance and channel-level efficiency reporting to ELT; assess where it makes sense to invest in deeper measurement approaches like MMM, incrementality testing, and cohort analysis.
• Resourcing & operating cadence — identifying the right mix of in-house, contractor, and external partner resourcing to hit goals; building the operating cadence that makes growth a compounding capability rather than a set of one-off wins.

• Set and execute the paid media and broader acquisition strategy aligned to growth and unit-economics targets.
• Run the weekly/monthly growth operating cadence: performance reviews, test reads, forecast vs. actuals, and clear next actions.
• Go deep on attribution, cohort, and LTV data to identify incremental growth opportunities and reallocate spend accordingly.
• Partner with creative, brand, product, and agency teams to develop high-performing ad concepts, landing experiences, and full-funnel narratives.
• Build and prioritize testing roadmaps across channels, creatives, and landing pages—and personally jump in to ship the highest-leverage tests.
• Identify and stand up new channels, partnerships, and growth initiatives.
• Represent growth in the senior leadership team and cross-functional forums; influence pricing, product, and clinical decisions with a growth and unit-economics lens.
• Continuously assess the right mix of in-house hires, contractors, and external partners to hit growth goals.

• 8+ years in growth or performance marketing, including direct ownership of ROAS, CAC, payback, and revenue targets at meaningful scale (8-figure+ annual spend).
• Track record leading growth at a high-growth consumer or consumer healthcare company—ideally through a phase of step-change scale.
• Experience managing and developing growth teams, plus managing agencies and external partners to a high bar.
• Deep hands-on expertise across Meta, Google, and TikTok; fluency with OTT, YouTube, and emerging channels.
• Strong creative instincts—able to brief, critique, and iterate on performance creative, not just read the dashboard.
• Sophisticated analytical toolkit: attribution, incrementality, MMM, LTV/cohort analysis, and unit economics. Comfortable in SQL or close partnership with analytics.
• Demonstrated use of AI tools to accelerate marketing workflows (creative, copy, analysis, ops).
• Executive presence: can own the growth narrative with the CEO, ELT, and the board, while staying in the details with the team.
• Bias toward action; comfortable operating in fast-paced, ambiguous environments and balancing strategy with hands-on execution.

• Healthcare or other regulated-industry experience (familiarity with compliance constraints in marketing claims).
• Direct experience scaling creator/influencer or UGC-driven growth programs.
• Experience with subscription, membership, or recurring-revenue consumer businesses.
• Former founders or early-stage startup operators who have since scaled growth at a larger company encouraged.