Senior Principal Outbound Product Manager - App Engine

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Team:

The App Engine Outbound Product Management team is responsible for all outbound GTM and commercial aspects of the ServiceNow App Engine portfolio. We collaborate closely with multiple cross-functional teams (e.g., marketing, sales, solution consulting, pricing strategy, and operations, customer outcomes, product success, training, and certification, etc.).

The Role:

ServiceNow is looking for a Senior Principal Outbound Product Manager to lead customer adoption initiatives for our GenAI offerings—specifically Now Assist for Creator and Now Assist for App Engine. This role focuses on empowering customers to build transformative solutions on the ServiceNow AI Platform, while ensuring their voices directly influence our product roadmap and strategy.

You’ll collaborate with customers and internal teams to drive adoption, align solutions with business priorities, and gather insights that shape the future of our products. This is a strategic, hands-on role with significant visibility and impact across the organization.

You’ll have the opportunity to shape the next wave of enterprise AI, working with passionate teams and forward-thinking customers. Help us drive meaningful innovation while ensuring ServiceNow continues to be a leader in AI-powered workflow transformation.

What You'll Do:

• Develop a deep understanding of GenAI customers, their use cases, challenges, and goals.
• Guide and support the adoption of Now Assist for Creator across high-impact accounts.
• Serve as a primary advocate for the Voice of the Customer (VoC) within product, engineering, and leadership teams.
• Lead early access programs to gather feedback and validate new GenAI capabilities.
• Create technical enablement and adoption content that highlights product value.
• Conduct onboarding and enablement sessions to scale adoption across customers and partners.
• Manage community engagement and create content that drives interest and success.
• Collaborate with analysts, partners, and thought leaders to share ServiceNow’s GenAI vision.

To succeed in this role you have:

• 12+ years of total experience, including 5+ years in customer-facing roles (e.g., product management, technical consulting, presales, or business development).
• 5+ years of experience in application development.
• Experience launching and scaling adoption of emerging technologies in enterprise environments.
• Strong sense of accountability, with the ability to influence, lead, and execute effectively.
• Action-oriented mindset and motivation to deliver impactful outcomes.
• Proven ability to collaborate across diverse, cross-functional teams.
• Customer-centric approach with strong problem-solving skills.
• Excellent written and verbal communication, including the ability to convey technical concepts to varied audiences.

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 For positions in this location, we offer a base pay of $187,600 - $328,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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