Senior Demand Generation Manager, Startups

Hi! My name is Sterling, VP of Demand Gen at Customer.io. We are looking for a dynamic and relationship-driven Senior Demand Generation Manager to lead our efforts in building and nurturing partnerships with accelerators, incubators, and venture capital firms and help us develop repeatable programs to support our lead generation efforts. Our Demand Generation team, which owns Customer.io’s lead-generating programs, account-based marketing efforts, and paid marketing strategies, plays an integral part in our broader GTM efforts, and we need more growth-minded marketers who have experience using startup programs to help us achieve our ambitious growth goals.

This role will focus on expanding our startup ecosystem, driving growth through partnerships, and enhancing the experience for startup program participants. You’ll play a critical role in achieving our demand generation targets by leveraging various marketing and sales techniques to recruit, grow, and convert startups in our program into long-term customers of our platform.

The perfect candidate is excited to support our startups as they move through our program and should possess a methodical approach to using data to drive progress. Candidates with the strongest fit will have experience working within multiple marketing channels and initiatives to generate leads, increase brand awareness, and implement targeted marketing campaigns to drive engagement and conversion.

Some things you’ll do

Campaign Management:

• Collaborate with the demand generation team to execute co-marketing campaigns with partners to drive new signups
• Plan and host educational workshops, webinars, and events tailored to the startup audience.
• Leverage partner insights to refine campaign targeting, messaging, and channel strategies to deliver against lead and revenue goals
• Develop segment-focused nurture experiences for existing leads in our startup program funnels to get them reactivated

Performance Analysis:

• Track and analyze the success of partnerships and related campaigns, providing actionable insights and recommendations.
• Work with the data team to develop dashboards that monitor key performance indicators (KPIs), including lead generation, partner engagement, and customer acquisition.

Partner Management:

• Design scalable marketing programs to educate and engage potential partners on the benefits of our startup initiative to expand the reach of our startup program
• Successfully onboard and develop new partnerships with VCs, accelerators, and incubators.
• Maintain and strengthen existing partnerships to drive greater adoption of Customer.io’s platform among startups.

Cross-Functional Collaboration:

• Partner with sales, growth, and customer success teams to ensure a seamless experience for startups in the funnel.
• Work with content creators to develop compelling partner and customer-facing materials.
• Provide market and partner insights to influence go-to-market strategies and inform future initiatives.

What we’re looking for

Experience:

• 5+ years in a business development, marketing, or similar role, preferably in a SaaS or startup ecosystem.
• Proven success in managing partnerships that drive measurable business results.
• Demonstrated experience hitting target goals with the development and execution of integrated, multi-channel marketing campaigns and programs

Strategic Mindset:

• Ability to create and execute long-term partnership strategies aligned with business goals.
• Skilled in data-driven decision-making and campaign optimization.

Collaboration & Communication:

• Excellent interpersonal skills with a talent for building trust and credibility with partners.
• Strong written and verbal communication skills, with the ability to deliver compelling presentations.

Project Management:

• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously.
• Experience with remote work collaboration tools such as Salesforce, Slack, Notion, G-suite and/or other business management/reporting systems

Passion for Startups:

• Deep understanding of startup challenges and a commitment to enabling their success.
• Experience collaborating with accelerators, incubators, and key influencers in the venture capital industry.

What You'll Achieve

By 3 Months:

• Fully understand the startup ecosystem and our existing partnerships.
• Begin executing initial co-marketing campaigns and partnership engagements.

By 6 Months:

• Develop a comprehensive partnership strategy to grow Customer.io’s startup presence.
• Launch scalable programs that enhance startup onboarding and adoption.
• Work with cross-functional teams to introduce improvements to scalability of program

By 12 Months:

• Establish Customer.io as a trusted partner within the global startup ecosystem.
• Drive measurable growth in qualified leads, customer acquisition, and MRR from startup partnerships.
• Own revenue reporting on this program in collaboration with our data team.

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,500 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

Customer.io is committed to providing highly competitive cash compensation, equity, and benefits. We are offering a starting salary of $145,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Join us!

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

How to apply

Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.

At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.

Here's what you can expect from our hiring process:

1. 30-minute video call with a Recruiter
2. 45-minute video call with the Hiring Manager
3. Take Home Assignment
4. Assignment Review Call with two potential team members

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [email protected].