Demand Generation Manager

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you.

Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.

As a Demand Generation Manager focusing on global enterprise accounts, you will play a pivotal role in developing and executing strategic campaigns targeting named accounts.
This role will manage our ABM strategy across a variety of channels including paid ads, content syndication, display, events, direct mail, and email. The successful candidate will be responsible for budget management, AB testing, campaign analysis, and fostering a close collaborative relationship with Sales and Business Development Representatives (BDRs). Additionally, creative thinking for innovative program ideation is a key aspect of this role.

What you'll do:

     Campaign Strategizing and Execution:

• Develop and implement comprehensive ABM campaigns for named accounts
• Utilize various channels, including paid ads, display, events, direct mail, email, drift, web personalization to engage and nurture target accounts.
• Work with our lifecycle marketing team to develop a separate MQL nurture for ABM named accounts [prospects]
  

     Re-engagement Campaigns:

• Plan and execute re-engagement campaigns for dormant or inactive named accounts.
• Develop strategies to revitalize interest and drive renewed engagement from target accounts.
  

     Budget Management:

• Effectively manage campaign budgets to ensure optimal allocation and ROI.
• Monitor spending and adjust strategies to maximize impact within budget constraints

     AB Testing:

• Conduct rigorous AB testing to optimize campaign elements and improve overall performance.
• Implement data-driven insights to refine and enhance campaign strategies.
  

     Analysis and Reporting:

• Regularly analyze campaign results, providing comprehensive reports on key metrics and performance indicators.
• Use insights to make data-driven recommendations for future campaign enhancements.
  

     Collaboration with Sales and BDRs:

• Cultivate a tight collaborative relationship with the sales and BDR teams.
• Ensure alignment between marketing efforts and sales objectives, fostering a cohesive approach to account engagement.
  

     Creative Ideation:

• Actively contribute to creative ideation sessions for the development of new and innovative ABM programs.
• Stay informed about industry trends and emerging technologies to bring fresh perspectives to campaign strategies.
  

What we're looking for:

• Bachelor's degree in marketing, Business, or a related field.
• 5+ years of proven experience in B2B marketing, with a focus on ABM campaigns.
• Strong understanding of various marketing channels and their application in ABM.
• Experience with budget management and a track record of achieving positive ROI.
• Proficiency in A/B testing methodologies and campaign analysis.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative mindset with the ability to generate innovative ideas for campaign programs.
• Experience with marketing tools such as HubSpot, Salesforce, Drift and 6sense.

The annual gross base salary range for this position is $83,200 and $104,000 plus an annual bonus. 

G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental Insurance, vision Insurance, 401k, and sabbatical after 5 years of service.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Are you ready to work for a company that has continuously being recognized as a Top Place to work. People are the heartbeat of the company and the key to making G- P an inclusive and fun place to work – a collaborative environment where you can make a real impact and love the work you’re doing!

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