Lead full-funnel growth for Southeast Asia: remove onboarding friction, localize product, run multi-channel acquisition campaigns, own campaign P&L, collaborate with product for growth mechanics, launch features, and build segmentation and lifecycle frameworks to improve activation, retention, and LTV.

Drive affiliate and influencer acquisition across Southeast Asia: build and optimize affiliate networks and campaigns, analyze user behavior and performance metrics, devise growth strategies, and improve conversion through data-driven optimization.