Own a slice of the self-serve customer journey, improving signup, onboarding, activation, and upgrade experiences. Use data, customer insight, and A/B testing to remove friction, define success metrics, and ship product improvements with Engineering, Marketing, CX, and Design.

Lead product discovery and delivery for a B2B SaaS messaging platform: surface and validate customer problems using research, analytics, and AI; prototype and run experiments; align cross-functional teams; define success metrics; take technical lead on initiatives; and iterate post-launch to drive adoption and business outcomes.