Own day-to-day paid social execution and optimization across LinkedIn and Meta, including full-funnel campaign builds, audience activation, retargeting, regional EMEA programs, brand campaigns, experimentation, and campaign QA. Maintain tracking hygiene through UTM construction and naming conventions. Measure performance against CRM-sourced MQL and sales opportunity pipeline using Salesforce and Tableau, diagnose anomalies, and optimize bids, budgets, audiences, creative, and efficiency.

Owns demand generation execution for field programs, event activations, sponsorships, and gifting campaigns. Manages end-to-end program operations including outreach, list management, follow-up, vendor coordination, budget tracking, reporting, and AI-assisted workflows. Partners closely with Sales, XDR, and Field Marketing to drive pipeline, measure outcomes, and improve sponsorship and activation strategy over time.

Lead webflow.com as a continuously improving, high-velocity growth product: run A/B experimentation, implement AEO/technical SEO, build pages directly in Webflow, instrument event tracking and attribution, partner with Demand Gen/RevOps for account-level pipeline conversion, and apply AI-driven automation to optimize content, personalization, and routing for measurable pipeline outcomes.