Leads client-facing data science and analytics strategy, translating marketing measurement and media performance into actionable business recommendations. Oversees incrementality measurement, analytics storytelling, best-practice development, strategic initiatives, and predictive AI/ML adoption. Manages and develops analysts while partnering with Sales, Client Services, Operations, and other teams to deliver scalable analytics solutions and improve client outcomes.

Lead the design and development of scalable GenAI platforms, integrating LLMs and secure developer tools while mentoring engineers and shaping technical direction.