Sr. Analyst, Strategic Analytics & Content Optimization

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major organizational strategic initiatives and presentations, provides insights around key strategic brand and audience opportunities, and identifies and builds business cases for potential growth opportunities. This role will work closely with a variety of groups across Peacock, NBC, and Bravo including Marketing, Growth Strategy, and Business Development to turn business and consumer intelligence into tangible business outcomes.

In this role, you will blend strong analytical experience and strategic prowess to power decision-making for high-profile, cross-functional initiatives across the entire organization. The Senior Analyst of Strategic Analytics will delve extensively into 1st and 3rd party datasets to support executive reporting, business performance measurement, customer segmentation, and strategic initiatives focused on driving platform growth and viewer engagement.

The ideal applicant will be highly data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.  

Key Responsibilities

• Query and analyze complex datasets to develop actionable insights that enable decision-making and support initiatives across various teams within NBCU/Peacock
• Collaborate with key stakeholders to identify business needs and translate into analytical projects that reveal impactful and actionable insights
• Apply a range of analytics and data science skillsets (from descriptive analytics to prescriptive analytics) to solve data problems
• Support standard reporting needs, including dashboard development, to provide visibility into the health of the NBCU/Peacock business
• Lead ad hoc analyses to answer critical time-sensitive business questions, identifying areas of strategic opportunity for the business
• Provide proactive longer-term opportunistic business insights and formulate business cases by applying consumer and industry trends to NBCU’s iconic brands, IP, and franchises
• Inform decision-making by visually and verbally synthesizing 1st party and 3rd party data (e.g. Nielsen) into easy-to-consume, impactful storylines for both operational and executive audiences
• Be a member of a high performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the Peacock organization
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

• Bachelor’s or Master’s degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics, or other relevant quantitative fields
• 2+ years of experience with querying and analyzing large complex data sets, data visualization, and data storytelling. 
• Proficient expertise with analytical and data visualization tools (SQL, BigQuery, Databricks, Python, Tableau, or equivalent tools)
• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint 
• Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy. 
• Understanding of entertainment industry trends and how they affect consumer behavior across multiple platforms (Linear, Streaming, FAST)
• Strategic thinker with the ability to derive conclusions and recommendations from raw data
• Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources 

Preferred Qualifications

• Experience in Consulting or related industry role (media, entertainment, digital) a plus
• Experience using data analytics techniques for a wide variety of uses cases, including customer segmentation and reporting on key performance indicators, a plus
• Knowledge of data science techniques, a plus
• Familiarity with Nielsen, a plus

• Understanding of analytics for direct-to-consumer businesses (video streaming, eCommerce, or subscription) a plus
• Self-starter with strong attention to detail, sense of curiosity, accountability, and ability to execute projects of all sizes with vision and purpose
• Ability to deliver on multiple projects and meet tight deadlines
• Team oriented and collaborative with an aptitude and willingness to learn

Additional Responsibilities

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $85,000 - $115,000. 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].