Specialist, Performance Marketing – Search and Programmatic

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.

We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

We are looking for an experienced, data-driven Specialist, Performance Marketing to work within a team of Performance Marketers dedicated to delivering best-in-class Search and Programmatic campaigns.

Responsibilities

• Work with cross-functional teams to strategize, execute, and optimize Paid Search campaigns to drive efficient Peacock subscriber growth across Google, Apple Search, Google UAC, Google PMax and other leading search platforms.
• Work with cross-functional teams to support Programmatic campaign planning.
• Assist in managing a multi-million dollar annual budget, providing forecasts and regular reporting to leadership.
• Review test insights and make recommendations for future testing/optimization. Socialize learnings and best practices across the broader NBCU organization.
• Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy, presenting key results and insights to executive leadership.
• Foster strong relationships with key partners at Google, Apple, Amazon, and others to ensure Peacock remains cutting-edge and has access to Alphas and Betas, and is keeping partners in-sync with Peacock business priorities.
• Work across marketing teams and NBC business units to ensure alignment and build cross-functional relationships.
• Partner closely with the SEO team to implement a unified search strategy across the business

• 2+ years Paid Search marketing experience required – must be hands-on-keyboard
• Strong critical thinking and analytical capabilities, particularly in analyzing campaign performance and testing.
• Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Curiosity and a desire to learn and implement new tactics, tools and technologies

Desired Qualifications

• Experience optimizing bid strategies in SA360
• Experience trafficking Search ads in Google Ads Editor
• Programmatic media buying experience is a plus – hands-on-keyboard
• Track record for successfully driving digital audience/customer growth. Experience with direct-to-consumer brands and/or Subscription services preferred.
• Search Ads 360 Basics Certification and Google Ads Search Certification
• Experience with Claravine and Airtable
• Experience with multi-touch attribution models, conversion lift studies and experimentation

Additional Requirements 

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $80,000. 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].