Senior Product Marketing Manager, CRM Workflow

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the newest, fastest growing areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Sr. Product Marketing Manager for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy, including developing persona-based and AI solution messaging, creating sales and marketing content, releasing new products and features, and more. This position reports to the Director of Product & Solutions Marketing for CRM Workflows

The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-past environment.

What you get to do in this role:

· Work closely with product, sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Sales & Order Management to our target industries

· Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns, such as keynotes, case studies, videos, ebooks, infographics and blog posts.

· Provide updates of website content, ensuring that the latest messaging is represented.

· Help manage ServiceNow’s sales presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management.

· Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.

· Partner with our technical product marketers and product managers to define compelling demo narratives.

· Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.

To be successful in this role you have:

· Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

· 12+ years in enterprise software Product Marketing or equivalent

· Familiarity with sales and order management, CRM, customer service and related enterprise solutions

· Strong persona-based messaging and storytelling experience

· Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

· Very strong written and oral communication skills

· Experience presenting to enterprise executives in digital and in-person events

· Bachelor’s degree or equivalent experience

· Must be comfortable with social media and community participation

· Up to 10% travel to support sales efforts and industry events

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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