Senior Director, Enterprise Marketing

The Role 

Fusion Risk Management is seeking a senior, execution-oriented marketing leader to serve as Senior Director, Enterprise Marketing. This is a remote/flexible, individual-contributor role reporting to the CMO. The Senior Director, Enterprise Marketing owns the Enterprise Builder (EB) program end-to-end: named account strategy, Enterprise Resilience Index (ERI) benchmarking, executive engagement model, ABM execution, and a $20M pipeline target. 

This role designs and owns programs — defined sets of named accounts with pipeline targets, messaging hypotheses, channel strategies, BDR integration, and weekly inspection cadences. It translates our strategic narrative into executable go-to-market motion and is directly accountable for whether it produces pipeline. 

The ideal candidate combines deep enterprise ABM experience with a demonstrated track record of category creation in enterprise SaaS. They understand how to build a program from scratch, direct BDR effort at the account level, and present pipeline ROI to executive leadership with precision. 

• Build multiple, targeted programs typically based on a named account list (50–150 accounts, depending on program scope and duration) by screening current opportunities and customer accounts against EB structural ICP criteria, validated with the CRO 

• Design and deliver Enterprise Resilience Index (ERI) benchmarking as the primary marketing-to-sales conversion vehicle for enterprise accounts, prescribing each account's path to greater resilience maturity and capability 

• Own the four-layer EB framework: ICP/account priority, opportunity type classification, ERI engagement, and proof-of-value selling 

• Coordinate with the CRO on AE assignment, joint account planning, and weekly EB pipeline reviews 

• Lead ABM measurement transition: account progression metrics, buying group coverage, and deal quality scoring 

• Manage the EB program budget (~$800K) with direct pipeline ROI accountability 

• Present EB program performance to CMO weekly and CRO/CEO monthly 

• Align enterprise marketing investments to revenue targets and pipeline expansion goals 

• Partner with Product Marketing, Sales, and BDR leadership to define positioning, differentiation, and account-level go-to-market strategy 

• Champion the voice of the enterprise customer and engage directly with key accounts to inform program priorities 

• Focus named account strategy on key target industries — financial services, manufacturing, consumer goods, life sciences, and critical infrastructure 

Technical & Analytical Knowledge 

• CRM and ABM tooling: Salesforce, 6sense, Demandbase, or equivalent intent-data and account intelligence platforms 

• Marketing automation: HubSpot, Marketo, Salesforce Marketing Cloud, or comparable — specifically for account-level nurture, not MQL waterfall programs 

• Data fluency: comfortable reading pipeline dashboards, win/loss data, and deal quality reports alongside CRO and revenue operations 

• AI-native workflows: applies generative AI tools to research, account content production, and persona development as a standard practice 

• Budget management: direct experience owning a program budget ($500K+) with line-item accountability to pipeline ROI 

Leadership & Collaboration 

• C-suite credibility: comfortable presenting pipeline programs, ABM investment rationale, and ROI logic to CMO, CRO, and CEO 

• Cross-functional influence: proven ability to align Sales, Product, and Customer Success around a shared enterprise account motion without formal authority over all functions 

• BDR enablement: understands how to direct BDR effort at the account level — targeting, outreach sequencing, and qualification criteria — not just hand off a target list 

• Program architecture: builds structured programs with clear hypotheses, inspection cadences, and success criteria rather than running campaigns ad hoc 

• Exceptional communication and stakeholder management: keeps CMO, CRO, and executive leadership aligned on program direction, progress, and pivots 

Qualifications (Education and Experience) 

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred 

• 10–15 years of progressive enterprise B2B marketing experience; VP or Sr. Director title at a company that successfully created or redefined a software category 

• Demonstrated track record of owning and delivering complex ABM programs as an individual contributor while driving strategy and influencing outcomes across Sales, BDR, and Product functions 

• Direct ABM experience targeting senior executive buyers (VP through C-suite) at $200K+ ACV — actual account-level strategy, not demand gen with ABM targeting layered on 

• Proven category creation experience: has built or scaled a new market narrative, not just executed against an existing one 

• Ideal company backgrounds: enterprise SaaS that executed a functional-tool-to-enterprise-platform transition — ServiceNow, CrowdStrike, Zscaler, Snowflake, Datadog, or comparable 

• Experience integrating AI tools into marketing workflows and program operations as standard practice 

Milestones for the First 90 Days 

In 30 days, you will: 

• Complete all HR-related onboarding requirements 

• Gain a strong understanding of Fusion’s products, customers, and Enterprise Builder program strategy 

• Complete onboarding with CMO, CRO, and key BDR team members 

• Begin building relationships with key stakeholders across Marketing, Sales, and BDR 

• Audit the existing EB named account list and evaluate each account against EB structural ICP criteria 

• Review all current Enterprise Resilience Index benchmarking materials, messaging frameworks, and account engagement history 

• Shadow at least two active AE-led EB pipeline reviews to understand the current sales motion 

• Deliver a written assessment of the EB program’s current state, gaps, and 60-day plan to the CMO 

In 60 days, you will: 

• Become deeply familiar with Fusion’s product roadmap and how it supports enterprise customer objectives 

• Finalize the EB named account list (50–150 accounts, depending on program scope and duration) with CRO sign-off 

• Redesign or refine Enterprise Resilience Index (ERI) benchmarking as the primary marketing-to-sales conversion vehicle for the named account set 

• Establish the weekly EB pipeline review format and cadence with the CRO and AE team 

• Stand up account-level measurement: define progression metrics, buying group coverage KPIs, and deal quality scoring criteria 

• Draft the EB channel strategy per account tier — executive engagement model, content touchpoints, and BDR outreach sequence 

• Present revised EB program design to CMO and CRO with defined pipeline target milestones 

In 90 days, you will: 

• EB program is fully operational: account list locked, ERI benchmarking assessments in flight, BDR outreach running to cadence 

• First full pipeline review cycle completed — account progression metrics reported to CMO and CRO 

• At least 10 target accounts have documented buying group coverage and an active opportunity or meeting sequence 

• Initial pipeline contribution toward the $20M annual target is measurable and on track 

• Program budget is allocated with line-item tracking in place 

• Independently managing EB program architecture and cross-functional direction across BDR, AE, and marketing functions 

• Deliver a 90-day retrospective to CMO: what’s working, what’s being adjusted, and the forward program plan 

Compensation & Benefits