Our mission is to provide manufacturers and other industrial sectors with insights into the health of machines, processes, and operations to transform how people work and what they can create. A leader in Machine Health and Process Health solutions, Augury uses purpose-built AI technology, trained by industry experts and the world’s largest data library, to help companies realize the full potential of their production. Together with our customers, we are pioneering Production Health by removing friction created by competing business goals so companies can improve business outcomes, empower their workforce, and achieve sustainable production- all at the same time.
Our mission is to provide manufacturers and other industrial sectors with insights into the health of machines, processes, and operations to transform how people work and what they can create. A leader in Machine Health and Process Health solutions, Augury uses purpose-built AI technology, trained by industry experts and the world’s largest data library, to help companies realize the full potential of their production. Together with our customers, we are pioneering Production Health by removing friction created by competing business goals so companies can improve business outcomes, empower their workforce, and achieve sustainable production- all at the same time.
About the Position
You are a Senior Manager of Demand Generation & Campaigns to drive pipeline and revenue growth across our enterprise and mid-market segments. You’ll lead integrated, multi-channel campaigns that blend Account-Based Marketing (ABM), digital demand generation, and SEO-driven programs. This role is equal parts strategic and hands-on—ideal for a metrics-obsessed marketer who thrives in a fast-paced, high-impact environment.
A Day in Your Life
Campaign Strategy & Execution
- Develop and execute full-funnel demand generation programs that drive awareness, acquisition, and acceleration across both named accounts and broader segments.
- Lead integrated campaigns using a mix of channels: paid media, SEO, email, content syndication, display, social, webinars, events, partners, and direct mail.
- Align messaging and strategy across top-down (executive) and bottom-up (user/SDR-driven) motions, supporting both land and expand plays.
- Responsible for all organic social media channels and growth metrics.
ABM & Personalization
- Design and manage account-based programs using platforms like 6sense, Demandbase, to prioritize accounts and personalize engagement.
- Collaborate with content and creative teams to build persona and account-specific assets (e.g., landing pages, case studies, nurture streams).
Website Management, SEO & Organic Growth
- Full ownership of the company website and digital engagement tools, including chatbots, minisites, and landing pages, ensuring they are optimized for performance, personalization, and conversion across the buyer journey.
- Use tools like Google Search Console, SEMrush, or Ahrefs to inform content strategy and track performance.
Sales & Cross-Functional Alignment
- Partner with Sales, SDRs, Product Marketing, and RevOps to ensure tight alignment on target audiences, messaging, and campaign goals.
- Provide sales enablement support (e.g., talking points, ABM outreach materials) to maximize conversion.
Reporting & Optimization
- Define and track KPIs (e.g., MQLs, account engagement, pipeline contribution, CAC) using dashboards and reports to measure and improve performance.
- Continuously A/B test campaigns and optimize tactics across channels to improve ROI.
Tech Stack & Process
- Use tools such as Salesforce, Marketo, 6sense/Demandbase, WordPress, and Canva to plan, launch, and scale campaigns efficiently.
- Leverage GenAI and marketing automation to increase throughput and personalization at scale.
What You'll Bring
- 8+ years of experience in B2B demand generation, growth, or ABM marketing, ideally in a high-growth SaaS environment
- Proven ability to run integrated, ROI-positive campaigns across digital and offline channels
- Hands-on experience with ABM tools (6sense, Demandbase), marketing automation (Marketo), and CRM (Salesforce)
- Strong understanding of website tools, CRO, SEO and its role in organic acquisition strategy
- Analytical mindset with expertise in campaign reporting, funnel metrics, and performance dashboards
- Collaborative, proactive communicator who works well cross-functionally
- Tech-forward and resourceful—comfortable using GenAI, WordPress, and Canva to self-execute when needed
We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
The pay range for this position is $160,000 - $190,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.
#LI-LM1
Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
