Senior Digital Marketing Manager TA 716

TAG's Marketing team aims to bridge the gap between our clients and their customers. We believe the best marketing straddles the art of personalized messaging and the science of precise delivery to facilitate the building of valuable relationships. Both the art and science of marketing are about finding patterns and continual iteration, not perfection.

We’re looking for a self-driven, creative, and passionate marketing manager who will be critical in ideating, planning, and managing marketing experiences that deliver value for our clients. You will have the unique opportunity to support in shaping industry-leading marketing research, customer journey mapping, and full-funnel strategies that revolutionize how our clients reach, engage, and activate key audiences. You not only know how to use best-in-class marketing tools, but you also thrive in the creative power of ambiguity and nuance.

Who you are:

• A proactive marketer who continuously seeks new, innovative ways to level up their marketing approach and delivery. You never get too comfortable in your skill sets.
• A marketing risk taker. You’d rather ask for forgiveness than permission.
• A strategic marketer who always starts with the end in mind. You answer, “What does success look like?” before, “Which marketing channels do we need?”
• An expert at audience research and mapping a comprehensive customer journey. Boilerplate journey funnels make you gag.
• Data-informed marketing researcher who lives on uncovering “ah-ha!” insights that make a client’s eyes light up.

What you will do:

• Ideate
• Conduct planning discussions with clients to identify needs, pain points, budgets, and value-based measurements of success.
• Expertly map customer journeys to uncover where key audiences prefer to consume information and which types of messaging best engage them. 
• Perform marketing audits to uncover existing messaging gaps and opportunities based on audience insights.
• Conduct competitive analysis to understand the client’s positioning and market share and identify opportunities to capture growth. 
• Plan
• Own the development of integrated marketing strategies and roadmaps that are the backbone of successfully connecting our clients with their customers.
• Review strategies and plans with internal and client stakeholders to ensure alignment.
• Manage
• Oversee marketing strategy implementation, ensuring best-in-class processes are followed. This includes managing contractors supporting implementation and management delivery.
• Cross-collaborate with design and creative teams to ensure messaging outputs align with the wider strategy and follow advertising and UX best practices.
• Be a leading voice, both client-facing and internally, to ensure marketing efforts align with overarching business goals and OKRs.
• Iterate
• Lead performance reporting meetings to review actions, insights, and optimization opportunities with clients.
• Rinse and repeat.

What you should have:

• 7+ years of experience leading digital marketing efforts within a digital-focused agency. 
• Bachelor’s degree in business, marketing, journalism, or digital communications.
• Expertise in marketing tools: Google Marketing Suite, SEMRush, HubSpot, SalesForce, etc.
• Knowledge of the latest marketing approaches, best practices, and tools in B2B and eComm.
• Great communication skills -- you know how to get your point across to anyone who will listen, and your passion and enthusiasm motivate your colleagues to innovate.
• The ability to roll with anything -- moving targets, competing commitments, bring them on.

Third and Grove is an award-winning digital agency. We work with fun brands, big brands, little brands, and sometimes all of those brands at the same time. Third and Grove has been a remote agency since inception, so even after the pandemic, you can still work from your home/hammock.

Apply on the Third and Grove website:

https://thirdandgrove.breezy.hr/p/08e5a98858e4-senior-marketing-manager 

Sound good? Let’s talk.