Senior Copywriter

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Senior Copywriter – CRM

Zeta Global is a data-driven marketing technology company delivering personalized customer experiences at scale. Within Zeta CRM Business, the Creative Studio is a dynamic, collaborative team of designers, storytellers, and strategists dedicated to pushing creative boundaries and building powerful customer connections. Every campaign we craft is a story — one that combines data, technology, and human-centered creativity to meet audiences where they are and move them to act.

Our team thrives at the intersection of craft, strategy, and digital innovation, and we're looking for a Senior Copywriter who believes words have the power to stop a scroll, open an email, or turn a stranger into a loyal customer. In this role, you'll bring brand stories to life across the full digital ecosystem: email, web, SMS/MMS, social, display, and scripted video. You'll write with purpose and precision, shaping narratives that feel personal at scale, and you'll do it with a deep understanding of how copy performs differently across every channel and format.

 Responsibilities:

CRM & Campaign Copywriting

• Write clear, persuasive, on-brand copy across CRM channels — email, SMS, MMS, push notifications, landing pages, and direct mail — for Fortune 500 clients across multiple industries
• Partner with designers, strategists, and analysts to translate data insights and customer behavior into resonant messaging that drives engagement and conversion
• Support the creation of promotions, gamification mechanics, and loyalty program communications that deepen customer relationships

Sales Enablement Storytelling

• Craft narrative-driven copy for sales decks, pitch presentations, one-pagers, and battlecards that help the sales team advance and close deals
• Translate Zeta’s data assets, AI capabilities, and client outcomes into compelling stories tailored to C-suite and marketing decision-makers
• Develop messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation across buyer segments
• Write and refine copy for bespoke demo experiences — including custom email previews, annotated platform flows, and supporting sales narratives

Video Scripts & Demo Copy

• Write scripts for sizzle videos, platform walkthroughs, and sales demo recordings that are visually adaptable and narratively precise
• Develop digital copy supporting live and recorded sales demos.
• Collaborate with creative and production teams to ensure scripts translate cleanly from page to screen, balancing technical accuracy with accessibility

Who We’re Looking For:

• A natural storyteller who moves fluidly between campaign copy, executive narratives, and platform explanations without losing the thread
• Skilled at turning ambiguity into clarity — you distill complex tech and data capabilities into language that lands and inspires action
• Proactive, accountable, and calm under deadline pressure; skilled at managing multiple high-priority projects simultaneously
• Open to feedback and able to incorporate direction without losing your creative conviction
• Data-curious — you use performance metrics and audience insights to sharpen your craft, not just validate it
• A true collaborator who works fluidly across design, strategy, analytics, and sales teams — while capable of driving work independently
• Comfortable in client-facing settings: presenting, pitching, and defending creative in a professional and persuasive way

Qualifications:

• Demonstrated expertise writing for CRM channels — email, SMS, push notifications, and landing pages are a strong plus
• Proven experience with sales enablement copy — decks, scripts, one-pagers, demo narratives, and pitch materials
• Video script writing experience required; familiarity with production processes and how scripts translate to screen is a plus
• Ability to learn and accurately communicate the capabilities of complex marketing technology platforms
• Strong verbal communication skills; comfortable and confident presenting to clients and senior internal stakeholders
• Experience working in a fully remote, fast-paced environment with cross-functional teams
• Portfolio demonstrating range across campaign copy, long-form narrative, scripts, platform storytelling, and/or sales enablement materials

Requirements:

• 7+ years of professional copywriting experience in digital marketing, agency, in-house brand, or SaaS/MarTech environments
• Bachelor's degree in English, journalism, advertising, communications, or a related field — or equivalent professional experience
• Deep understanding of the customer journey and the role compelling copy plays in driving engagement, conversion, and brand loyalty at every touchpoint
• Portfolio that showcases strategic range: brand copy, performance copy, scripts, and sales or platform storytelling
• Strong communicator and collaborator, comfortable presenting and defending creative concepts to internal stakeholders and clients alike
• Proven ability to mentor team members, contribute to team creative culture, and elevate the work of those around them

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000 - $95,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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