StartEngine - Ghost Salary Test
Performance Marketing Manager - Campaign Execution
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The Performance Marketing Manager drives investor engagement for companies on the StartEngine platform by executing digital marketing campaigns, focusing on Meta and Google Ads.
About StartEngine
StartEngine is the FinTech powerhouse driving the future of fundraising and alternative investing. StartEngine was founded by Howard Marks, the co-founder of Activision (now valued at over $75B), with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Howard partnered with co-founder Ron Miller, a veteran entrepreneur and early advocate of equity crowdfunding, to build a platform that democratizes access to capital. In 2020, StartEngine welcomed Shark Tank judge and serial entrepreneur Kevin O’Leary (aka Mr. Wonderful) as Strategic Advisor and Investor. Since its inception, StartEngine has helped over 550 companies raise more than $1.1B from retail investors, with investments starting at as little as $100.
About the Role
StartEngine is looking to hire a Performance Marketing Manager to our growing team! This is an exciting role working directly with companies featured on the platform and helping them put marketing strategies together to successfully drive investors towards their company. The right candidate will work with innovative companies to help them understand the best practices of marketing a capital raise on StartEngine and executing their campaigns (primarily Meta and Google ads). Every day they will be working on marketing campaigns that help budding entrepreneurs who are trying to raise capital, and will help them put their best foot forward to make their offering a success.
Responsibilities
- Own and deliver on our raise targets for our companies.
- Develop and execute digital marketing campaigns for companies raising on our platform.
- Ensure that messages are supportive of and consistent with the company's mission statement.
- Track and publish weekly reports using quantitative results.
- Laser focused on ROI / ROAS
What We're Looking For
- Experience in full lifecycle marketing and advertising, specifically in a strategic role executing on budgets of $1m+
- Expert ability in Paid Social - primarily Meta and Google Ads
- Experience with e-mail marketing
- Proven track record of setting metrics and executing against them.
- Ability to thrive in a fast-paced, innovative, team-driven, and high energy environment.
- Results oriented with the desire to exceed expectations.
- Creative, adaptable, dependable and responsible.
- Outstanding communication skills both verbal and written.
- BA/BS degree.
Perks & Benefits
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
- Be part of one of the fastest growing parts of the FinTech Industry
- A chance to work with a highly profitable and rapidly expanding startup (not VC funded)
Top Skills
Email Marketing
Google Ads
Meta Ads
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Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
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