Go-to-Market Manager - Fresh Food + Kitchen

Gopuff is the go-to solution for immediate everyday needs, fulfilling customer orders of cleaning and home products to over-the-counter medications to food and drinks, and in some markets, alcohol - in just minutes. As a member of Gopuff’s new Business Expansion division, the Go-to-Market Manager - Fresh Food + Kitchen is a crucial role contributing to building new user growth across our kitchen operations. The Go-to-Market Manager - Fresh Food + Kitchen will be responsible for developing and executing existing and new local strategies to acquire new users and retain existing users in the market, and building a loyal following wherever we operate. Your day-to-day efforts will support aggressive expansion efforts at a rapidly growing start-up.

Responsibilities

• Building a national branding strategy that has local relevance to our target customers 
• Building and executing creative campaigns and activations that effectively grow new Gopuff Kitchen customers, retain existing users, and drive order volume
• Partnering cross functionally with HQ Marketing Team as well as Field Operations and additional stakeholders to build product promotion campaigns that drive national new user growth and generate order volume
• Partnering with our central marketing teams to localize central campaigns to increase conversion and create a better, more relevant customer experience
• Researching, coordinating, and securing influencer relationships to further amplify our brand and campaigns
• Develop and execute social media campaigns across Gopuff Kitchen to grow brand awareness and increase user engagement
• A/B testing, gathering analytics, and reporting on campaign and channel effectiveness and customer acquisition costs to the overall team

Qualifications

• 4+ years of experience in marketing; high-growth operations or startup experience is strongly preferred
• Experience building comprehensive marketing campaigns focused on top-of-funnel new user growth; both experiential/field, F&B and CPG marketing experience are strongly preferred
• Experience leveraging influencers, ambassadors, and social media to acquire new users
• Experience activating at and partnering with local community events to grow brand awareness
• Proficient in Excel: experience with analyzing cost of user acquisition, customer lifetime value, and other pertinent marketing metrics
• Speed, resourcefulness, and go-getter attitude
• Willingness to embody the culture and principles of an operator
• The ability to connect deeply and empathize with multiple types of people, from a software engineer to a barista
• Comfortable addressing challenges with ambiguous or incomplete information
• Strong organizational skills and extreme attention to detail
• A deep knowledge of your region, target markets, its residents, and their lifestyles
• A customer-centric mindset
• A passion for local brands and businesses
• A desire to build something awesome!

This job can be based in Philadelphia PA, Austin, TX or Chicago, IL. This position will be remote, with the ability to go into the office.

#LI-TW1

At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.

And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.

Like what you’re hearing? Then join us on Team Blue.

Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.