The Display Manager will lead digital acquisition strategies, execute display campaigns, analyze performance data, and collaborate with cross-functional teams to drive successful marketing efforts for consumer financial products.
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi is seeking a talented display manager to join the performance marketing team and own our acquisition efforts for display. As the manager of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth and strategy of the business. You will play a key role in analyzing data, finding trends, and developing strategies.
What you’ll do:
- Develop and implement the digital acquisition strategy for SoFi's consumer financial products by building and executing campaigns on DV360, Yahoo, Amazon, and other display channels
- Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency
- Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
- Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
- Collaborate with cross-functional teams, such as the brand marketing, Martech, Compliance, Finance, etc.
What you’ll need:
- 3+ years experience running performance marketing campaigns on DV360, Yahoo, and/or other digital display channels
Technical knowledge and expertise of the Google ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
- Understand mobile app acquisition marketing and relevant tracking technologies (experience with Branch is a plus)
- Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau, Looker, and Amplitude experience is a plus)
- Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
- Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
- Strong communication skills and ability to present learnings with internal teams
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Top Skills
Amazon
Amplitude
Branch
Dv360
Excel
Google Ads
Google Sheets
Looker
Tableau
Yahoo
Similar Jobs
The Executive Writer will develop storytelling strategies for executive narratives, lead thought leadership initiatives, and create impactful presentations for senior leaders, enhancing ServiceNow's digital transformation model for customers.
Top Skills:
AIPowerPoint
Information Technology • Software
Manage accounting functions, analyze financial data, ensure regulatory compliance, contribute to budgeting and forecasting, and assist in process improvements.
Information Technology • Software
Manage accounting functions, prepare financial reports, analyze data, ensure regulatory compliance, contribute to budgeting and forecasting, and support strategic decision-making. Strong background in accounting, financial analysis, and reporting required.
Top Skills:
BudgetingCommunicationExcelFinancial AnalysisForecastingGaap
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
