Lead and develop StartEngine's Private Sales team, focusing on coaching sales representatives, driving revenue, and ensuring compliance with FINRA regulations.
About StartEngine
StartEngine is the FinTech powerhouse driving the future of fundraising and alternative investing. StartEngine was founded by Howard Marks, the co-founder of Activision (now valued at over $75B), with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Howard partnered with co-founder Ron Miller, a veteran entrepreneur and early advocate of equity crowdfunding, to build a platform that democratizes access to capital. In 2020, StartEngine welcomed Shark Tank judge and serial entrepreneur Kevin O’Leary (aka Mr. Wonderful) as Strategic Advisor and Investor. Since its inception, StartEngine has helped over 550 companies raise more than $1.5B from retail investors, with investments starting at as little as $100.
Why merely back a company when you can own a piece of it?
StartEngine is building the future of private markets—and we’re looking for a proven sales leader to run and elevate our Private Sales team. As Director of Sales, you’ll own the performance, growth, and development of a team of registered representatives who advise accredited investors and actively sell high-demand, pre-IPO securities on the secondary market. This is a hands-on leadership role for someone who knows how to build killers, not just manage headcount—someone who thrives in a fast-moving, commission-driven environment and knows how to turn talent into consistent results.
What You'll Do
- Lead, coach, and scale StartEngine’s Private Sales team of FINRA-registered representatives
- Evaluate, hire, onboard, and train new sales talent as the business continues to grow
- Set clear performance expectations, sales targets, and accountability frameworks
- Drive revenue by improving sales process, deal execution, and investor engagement
- Actively coach reps on calls, deal strategy, objection handling, and closing
- Monitor KPIs, conversion rates, and pipeline health to optimize performance
- Ensure compliance with FINRA regulations and internal policies across the team
- Partner closely with executive leadership, compliance, and operations to support growth initiatives
What We're Looking For
- FINRA Series 24 (required)
- Proven experience leading commission-based sales teams in financial services
- Background selling complex financial products (private securities, alternatives, secondaries, or similar)
- Strong coaching mindset with a track record of developing top-performing salespeople
- Deep understanding of accredited investors and high-touch consultative sales
- Active FINRA licenses required for supervisory roles, including: Series 7, 63, 24
- Highly data-driven, competitive, and comfortable operating in a performance-oriented environment
- Entrepreneurial mindset—comfortable building, iterating, and scaling processes
Perks & Benefits
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
- Be part of one of the fastest growing parts of the FinTech Industry
- A chance to work with a highly profitable and rapidly expanding startup (not VC funded)
Top Skills
Finra
Series 24
Series 63
Series 7
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