Director, Digital Media Ad Operations, Americas

Company Description
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Job Description
Overview:
We are seeking a dynamic and experienced Digital Media Ad Operations Director to lead our ad operations team for the AMS (Americas') region. The ideal candidate will have a deep understanding of digital advertising technologies, strong leadership skills, and a proven record of optimizing ad campaigns to maximize business impact and performance. The role requires attention to detail, a strong executor of digital campaigns across various platforms, and navigate complex workflows and processes. Executing and overseeing digital ad campaigns to meet performance and delivery goals with a passion to improve the way we work, will form the core set of responsibilities. The candidate has a strong familiarity with display programmatic, video, paid social ads, audio, direct buys, connected TV, PMPs, working across multiple DSP, building audience sets via SSP, analytics and attribution etc.
Responsibilities:

Team Management

• Lead a group of enthusiastic digital ad ops experts.
• Ensure career growth trajectories for the team and helping them overcome daily challenges.
• Operating with empathy.

Qualifications
To be successful in this role you have:

• 10+ years of ad operations and digital marketing experience. B2B experience is essential and B2C experience is a plus.
• Proven history of driving results and optimizing campaign performance in a fast-paced, deadline-driven environment.
• Experience with ad operations best practices, ad trafficking, campaign management, and troubleshooting.
• Familiarity with industry trends, emerging technologies, and regulatory requirements impacting digital advertising.
• In-depth knowledge of digital advertising ecosystem, including ad serving platforms, DSPs, SSPs, DMPs, and programmatic advertising.
• Expert in Google Campaign Manager, DV360, social media platforms (LinkedIn, Facebook, etc.), Audio, Video, Direct display, affiliates, app marketing.
• Effective communication and interpersonal skills.
• Diligence, operational prowess, and team minded.
• Familiar with business analytics and producing data-driven insights and reporting.
• Excellent communication and people skills, with the ability to effectively collaborate with internal teams, clients, and external partners.
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Adobe Analytics, Tableau).

JV19
For positions in the Bay Area, we offer a base pay of $173,100 - $302,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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