Analyst, Paid Media

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

Additionally, we expect all team members to effectively leverage modern AI technologies as part of their everyday workflow, and to continuously adapt as new tools emerge. Familiarity with job-relevant AI platforms such as Gemini, ChatGPT, Claude, GitHub Copilot or other industry-standard AI productivity tools is expected and considered essential for success at this company.

We are looking for a quantitative and curious Analyst, Paid Media to support the growth and optimization of our diversified paid media portfolio.

At SonderMind, we’re transforming mental health care by making it more accessible, personalized, and effective. Paid acquisition is a critical component of how people discover, learn, and engage with SonderMind, and you’ll help steer that growth with data and insight.

Reporting to the Director of Performance Marketing, you will serve as the analytical engine of our growth marketing efforts. While the Managers drive channel strategy, you ensure the ecosystem is running smoothly. This is a hands-on role where you will manage cross-channel reporting integrity, execute tactical optimizations, and surface the granular data insights that fuel our broader growth strategy.

• Inform tactical optimizations. You will monitor daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets.
• Own the reporting cadence. You will be responsible for maintaining and upgrading our weekly performance trackers. You will analyze data in Looker and platform UIs to explain why performance trended up or down and how to react.
• Interpret multi-touch attribution data. You will look beyond last-click measurement to understand the full path to conversion. You will analyze how upper-funnel impressions assist lower-funnel conversions to inform smarter budget allocation.
• Drive creative performance analysis. You will go deep on asset performance; analyzing which video hooks, static images, or ad copy lines are performant. You will provide the feedback loop to our creative team to inform content iteration.
• Ensure data and pixel integrity. You will conduct routine QA of our conversion tracking and audience lists, ensuring that signals (CAPI, Pixels, Tags) are passing correctly between our internal data structures and ad networks.
• Support the testing roadmap. You will handle the tactical setup and monitoring of experiments (A/B tests, Lift Studies), ensuring they reach statistical significance before conclusions are drawn.

• 30 days: You are fully operational on daily SOPs and data taxonomy. You have familiarized yourself with our specific channel strategies and have internalized our full-funnel performance benchmarks for D2C.
• 60 days: You have built a strong reporting muscle. You are delivering proactive, actionable insights to channel owners that are directly leading to campaign adjustments and performance wins.
• 90 days: You are driving strategic efficiency through deep-dive analysis. You have taken ownership of a complex cross-channel project (e.g., an attribution model comparison or a creative fatigue study) that provides the data backing for a significant shift in budget allocation or strategy.

• 4+ years of hands-on experience in marketing analytics. You have direct experience analyzing both Paid Search (Google Ads) and Paid Social (Meta/TikTok).
• 1+ years of experience with data modeling using SQL, Python, or a like language
• Strong understanding of digital marketing metrics, attribution modeling, and reporting best practices
• You can effectively interpret multiple data sets/views to gain a comprehensive picture of the cross-channel journey
• High attention to detail across taxonomy and tracking, and apply a high level of rigor with data analysis.
• Proficiency in Looker and Amplitude is a strong plus, but a willingness to learn these tools quickly is required.
• You enjoy the process of going from problem to solution regardless of the medium
• Bachelor’s degree in Marketing, Mathematics, Economics, or related field preferred.

The anticipated salary range for this role is $97,000-$109,000. Final compensation will be determined based on a variety of factors, including relevant experience, skills, and education,  In addition to base salary, this position may also be eligible to participate in our equity incentive plan. 

As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include:

• A generous PTO policy, with a minimum of three weeks off per year
• A holiday schedule that follows standard U.S. holidays
• Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
• Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
• Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
• Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
• 401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
• Join teammates from across the country at our annual company gathering
• Company shutdown between Christmas and New Year’s
• Supplemental life insurance, pet insurance, commuter benefits, and more

This position will be an ongoing recruitment process and will be open until filled.

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.