Analyst, Consumer Insights - NBC News

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC News Audience Insights & Analytics is seeking a Consumer Insights Analyst to deepen our understanding of what motivates and engages our audiences. In this role, you will design and interpret quantitative research (surveys) and qualitative studies (focus groups, online communities, content analysis) to understand the connection points that draw viewers to NBC News brands like TODAY, Nightly News, Meet the Press, Dateline, and NBC News NOW. Your insights will directly influence editorial, marketing, product, and ad-sales strategies across linear and digital platforms. If you bring quantitative experience and a passion for turning data into action, we’d love to chat!

Responsibilities:

• Work with the Director of Consumer Insights to support the NBC News editorial and marketing teams with program testing, brand trackers, promo testing, and brand studies.
• Assist with custom primary research projects from start to finish, including research design, writing surveys, analyzing results, and writing reports and presentations.
• Program and proof surveys using various online platforms.
• Assist with analyzing research data to develop strategic insights and in preparing reports for internal clients.
• Help review and synthesize existing secondary research studies on the news landscape to help internal clients stay on top of consumer trends.
• Identify and pull video clips as needed for research projects.
• Assist the team with coordinating and planning research presentations.

• At least 1 year of experience in market research or any similar quantitative research field, inclusive of internships
• A bachelor's degree is required, preferably in communications, psychology, sociology or another social science
• Knowledge of quantitative research methods (survey design, analysis, and statistics)
• Ability to integrate and interpret syndicated data sources alongside primary research
• Excellent verbal and written communication skills
• Proficient with Excel and PowerPoint

Desired Characteristics:

• Demonstrated enthusiasm for consumer insights research
• Interest in both quantitative and qualitative research
• Comfortable using AI-assisted methodologies to execute research projects
• Highly organized and able to prioritize and execute on multiple projects
• Ability to work as part of a team and under tight deadlines
• Proactive problem solver
• Proficiency with solutions like SPSS, R, or Python for statistical analysis and cross-tabulation a plus

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].